Clickstream

Clickstream is the path website users take to arrive at your website. Or it can refer to the path users take to reach a subpage within your site.

Some may come from Google or another internet search engine, others from links from an external page (backlinks). Internal to your site Clickstream Analysis – sometimes called Clickstream Tracking – gives webmasters insight into what visitors on their site are doing.

Clickstreams can be seen in a internet hosting service’s CPanel software.