Narrowcasting

We’d all like big budgets to spend on TV advertising. But sometimes broadcasting won’t be the way to go. We can narrowcast your television commercial on our netwrok of plasma TV screens in the Executive Fitness Management (EFM) network of health clubs located throughout Adelaide and Melbourne. While you wont have the massive reach of broadcast TV you will have the enormous power of being able to reach a well defined affluent target audience.

Our Targeted Advertising System gives our advertising partners a comprehensive way to advertise their products and service to EFM Members.
It involves:

- TV style ads
- a loyalty card system
- a referral system
- a web directory
- and an email newsletter.

EFM members are predominantly Gen X and Baby Boomers from the highly sought-after A and B demographic… high disposable income professionals and business owners.

We have screens at 10 locations across the Adelaide Metro area; Unley, Stonyfell, Rostrevor, Brighton,Torrens Park, Bedford Park, Rundle Mall, North Terrace, Elizabeth Vale and Mt Barker.

The advertisers’ TV style ads screen every 30 minutes.

The ads are coupled with our EFM Member Advantage loyalty program… every EFM member (currently about 8000) is issued a loyalty card which also includes referral cards for family and friends… a total of 24,000 referral cards are issued.

The card gives all members and their associates access to discounts and bonuses from Advertisers on our system. It is your link with the EFM community.

The card also directs members and associates to the Members Advantage web directory on the EFM website. This features all advertisers’ details including hyperlinks to advertisers’ sites and details of their EFM Member-only deals.

A regular E-Newsletter is emailed to the entire members’ list which will feature the latest deals from our advertising partners. This is an extra opportunity to tailor a special message to every member.

And you can change your Ads every month and make a different exciting offer to all of the members.

Our system is unique in the way it gives advertisers multiple ways to get their message across.

So its all about targeting a captive audience of high income demographic members… in 5 ways.

And it adds up to very good value… all this costs as little as $50 per month per screening location (depending on the advertising package chosen).

And if a business joins as a Gold advertiser then they have an exclusive deal across the system for their industry group. You can lock out your competitors from our system for good!